Luxurious Cellphones 2018.
The Iphone XR
When Apple unleashed a trio of new iPhones, it was the XR that generated the biggest response. A brand-new model with a stunning new design, the XR is considered as a “low cost” version of last year’s iPhone X, but with all of the biggest features we have come to know and love, including facial recognition and Face ID, a stunning all-glass display, and the fastest and most powerful smartphone chip ever included in an iPhone. As the new device gets ready to launch to the public, we take a closer look at the new iPhone XR and explore how the model may, unexpectedly, become one of the biggest selling smartphones in the history of the iPhone.
Alongside the announcement of the new iPhone XS and XS Max, Apple’s new high-end models, came the iPhone XR. The model was teased in typical Apple style, with a ‘and one more thing’ introduction, and despite its name and specs being leaked just a day before its official unveiling, the XR was met with praise by critics and technology fans after a hands-on. The new model features a stunning all-new Liquid Retina display, which is the most advanced LCD display in the industry. Whilst the new XS and XS Max models came packaged with OLED, Apple opted to keep LCD technology to reduce the manufacturing costs of the device. Of course, that’s not to say that the XR is not equipped with a stunning screen. Indeed, Apple has engineered a display with an innovative backlight design, which allows the screen to stretch to the corners of the XR, allowing users to see true-to-life colors from one edge of the screen to the other. The Liquid Retina display is 6.1-inches, has a 1792×828 resolution, and offers 326 pixels per inch. The screen offers best in-class color management, and, according to Apple, it has the “industry’s best color accuracy” with “advanced color management” to boot. A six-channel light sensor allows the device to adjust its white balance on the screen so that images and content look as natural as on a printed page. The model is dust and water resistant and comes with Apple’s signature Face ID technology, which reinvents the way consumers unlock and interact with their devices. The technology uses advanced machine learning to recognize changes in your appearance, so if you were to grow a beard or wear a pair of sunglasses, you’d still be able to unlock your smartphone. Face ID can also be used to log into apps and accounts, pay in shops using Apple Pay, and take advantage of the new Animoji and Memoji available as part of iOS 12, which allows you to create custom emojis based on your physical appearance. iPhone XR comes packaged with a new A12 Bionic chip and a next-generation Neural Engine, delivering high performance and using real-time machine learning to improve the way we experience our photographs, gaming and augmented reality applications. Thanks to efficiency cores, the new chip is said to use 50% less power than Apple’s A11 Bionic chip, while its 8-core Neural Engine allows for an impressive 5-trillion operations per second, with Core ML running up to nine times faster than on the A11 Bionic chip offering increased processing performance. Combined, the new hardware allows the iPhone XR to power truly efficient game play whilst maintaining battery life. With the world’s most advanced smartphone camera and augmented reality tools included out of the box, there’s never been a better iPhone model.
From the moment the device was announced, social media was awash with praise. Thousands of video makers and journalists suggested that technology fans should ‘hold off on buying the XS and wait for the new iPhone XR,’ with some saying that the additional features that the more expensive XS model offered were negligible.
Easily Accessible
Perhaps one of the biggest reasons why the iPhone XR is set to perform so well
is in its pricing. 2017’s iPhone X was considered a revolutionary device by
many, but critics and consumers said that the $999 asking price was just too
expensive for an iPhone. The company has maintained its pricing structure for
the new iPhone XS and XS Max models this year, with a top of the range XS Max
with 512GB storage capacity coming in at an eye watering $1,449.00. Of course,
most consumers purchase their iPhones as part of a mobile plan, and spread the
cost of the device over several months and years, but pricing is becoming something
of a sticking point for price sensitive consumers who do not want to spend thousands
of dollars - in many cases, more than the cost of a MacBook or MacBook Pro -
for a new phone. The iPhone XR, however, offers a great deal of the same
functionality as the iPhone X and XS without the price tag. Although the iPhone
XR is kitted out with a cheaper display, comes without 3D touch and has a
single-lens rear camera, the majority of these features are ‘nice to have’
rather than necessary in today’s smartphone market. Whilst still on the pricey side,
the XR is available from $749 with 64GB storage capacity and reaches $899 on
the 256GB model, which will no doubt appeal to customers looking for an
affordable device. Apple’s new iPhone XR has most of the features found in the
top-of-the-line iPhone XS Max, but not its $1,100 price tag. The XR offers the
right trade-offs for just $750.
For something cheaper, you’ll need to look in
the iPhone history bin. Older models are still quite good. If you’re shopping
for a new phone, it pays to think hard about what you really want and what
you’re willing to pay for it. Improvements over the previous generation tend to
be incremental, but can add up over time — and so do the sums you’ll pay for
them.
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